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Solo brand story

Time:2020-03-11|

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Brand story: "three times of change, Phoenix rebirth"
1. The brand originated in the early 1990s. The classic product "Walkman" of the main business era fully influenced a generation. At that time, the domestic market share of the product was once the first place of China's independent brand. The operation mode of driving more dealers to operate from "stall style" to "physical store" has influenced a generation and achieved a number of people, which has produced deep feelings and good memories for solo.
2. From the end of the 1990s to the beginning of the 20th century, "solo" Walkman originated from Dongguan, China, known as the "camphor wood head" in Hong Kong, and was popular in the world. It really achieved the overall annual sales of tens of millions of units / year at home and abroad. The domestic "solo" won the scale and market position of its own efforts and the recognition of market consumers. Therefore, foreign master singer Jenny wrote a popular song: solo.
3. At the beginning of this century, the repositioning of soloist was improved by a group of teams with persistent pursuit of good products. Therefore, solo's trademark changed from solo to solo solo solo. Focus on the production and sales of domestic independent high-end hifi audio. It also completes the internal sublimation of a brand, endows the brand with inner soul perfection and responsibility continuation. Throughout the three changes, soloist embodies the focus on music playing carrier products, and embodies the craftsmanship, ingenuity and craftsmanship incisively and vividly! Standing at the tide of history, solo people are brave in innovation, adhering to win-win situation, striving to catch up with each other and strive to re create the former glory of solo !


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