First, brand thinking and planning

There is no lack of products and brands in the industry. There are a variety of products in each distribution store, but there are not many good brands in the store. For brands and products, dealers prefer to see and hear about brand thinking mode and concept operation of new brands, and they also want to see exciting product planning, which is the most important thing for dealers.

Second: accurate positioning

If you don't position yourself properly, you will have nothing to depend on. Brand positioning also determines many subsequent positioning, including market positioning, product positioning, channel positioning and so on. Brand positioning determines who is our goal, who is our reference and who is passers-by. This is also the prerequisite for the precise sales of dealers. It is very important to tell the brand advantages and compare with whom.

Third, good products are the material basis

The lowest requirement of dealers is to buy qualified good products and return to the original demand. Dealers need to sell good products and users need to make good use of products. It is the duty of new brands to do well in the absence of brand precipitation and large-scale investment. For example: relevant products should pass the 3C and safety regulations, apply for patent protection, and work hard on the products. If the new brand does not have product advantages, it will lose the basis of market competition. Lose the reason for survival.

Fourth: build product lineup from strong segmentation products

There are many kinds of audio products. We must start from the most advantageous product categories and not easily expand the product line. Single product is far less difficult than the whole category, and it is easier to achieve success.

Fifthly, we should expand the market from small to large from the corresponding market level.

Finding the right market level is more important than market development itself, that is, doing the right thing is more important than doing the right thing. Product positioning is suitable for the first-line market, then all promotion resources should be put into the first-line market cities.

Sixth: excellent and exquisite team is the fulcrum of the above work.

Chatting with smart people and working with reliable people, the core competitiveness of the entrepreneurial stage is the team. It depends on who you are with to go further for a new brand.

Seventh: make less mistakes

If mistakes are inevitable, then please make fewer mistakes, at least low-level ones. The fault tolerance ability of new brands is limited, and a quality accident is enough to make an enterprise go bankrupt.

If the new brand can grasp the above points, then whether it is a new enterprise or a dealer, there will be no choice obstacles.

According to this path, the new brand (small and medium-sized enterprises) first grow into small and beautiful enterprises, and then become small and strong enterprises.

Each progress and success of new brand will promote the progress and stable development of the industry, and it is also the gospel of many dealers eager to operate the brand.